| 020 |
978-621-427-341-6 (pbk) |
| 041 |
English |
| 090 1# |
|aFIL 658.8 G216 2026 |
| 100 12 |
|aGarcia, Lorma S.P. |
| 100 12 |
|aYor, Sheila Marie D. |
| 245 10 |
|a|a Contemporary marketing / |c Lorma S.P. Garcia and Sheila Marie D. Yor. / |cGarcia, Lorma S.P. |
| 260 1# |
|aQuezon City: |bUnlimited Books Library Services and Publishing Inc., |c2026. |
| 300 1# |
|axvi, 262 pages : |billustrations (black and white), |c26 cm. |
| 336 ## |
|aText $2 rdacontent |
| 337 ## |
|aUnmediated $2 rdamedia |
| 338 ## |
|aVolume $2 rdacarrier |
| 504 1# |
|aIncludes index and bibliographic references ; Bibliography : p. 259-261 |
| 520 3# |
|aQuarter I : Fundamentals of Marketing
1. Fundamental Principles of Marketing
2. Customer-Centric marketing
3. Marketing Plan
4. Market Segmentation, Market Targeting, and Market Positioning
Quarter II : The Firm and Its Environment
1. Modern marketing Mix Strategies
2. Marketing Analytics and Data-Driven Decision-Making
3. Presentation of Marketing Plan
4. Customer Relationship Marketing (CRM)
|
| 650 14 |
|aMarketing |
| 852 ## |
|aSenior High School Section - Annex Library |
| 856 ## |
|aBED003848.pdf |
| 919 ## |
|aBED003848 |
