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BOOK AND MONOGRAPH DATA DISPLAY
Call number : FIL 658.8 G216 2026
FIL
658.8
G216
2026

Book
Title proper : Contemporary marketing / Lorma S.P. Garcia and Sheila Marie D. Yor.
Creator : Garcia, Lorma S.P.
Creator : Yor, Sheila Marie D.
Publication : Quezon City: Unlimited Books Library Services and Publishing Inc., 2026.
Extent of text : xvi, 262 pages
Illustrative content : illustrations (black and white)
Dimension : 26 cm.
Content type : Text
Media type : Unmediated
Carrier type : Volume
Notes : Includes index and bibliographic references ; Bibliography : p. 259-261
ISBN/Identifier : 978-621-427-341-6 (pbk)
Access point-Topical : Marketing
Language : English
Electronic access: BED003848.pdf
No. of times borrowed : 0

CONTENT NOTES
Quarter I : Fundamentals of Marketing 1. Fundamental Principles of Marketing 2. Customer-Centric marketing 3. Marketing Plan 4. Market Segmentation, Market Targeting, and Market Positioning Quarter II : The Firm and Its Environment 1. Modern marketing Mix Strategies 2. Marketing Analytics and Data-Driven Decision-Making 3. Presentation of Marketing Plan 4. Customer Relationship Marketing (CRM)

ABSTRACT/SUMMARY
Click the ELECTRONIC ACCESS file to view table of contents

HOLDING
Accession Status Library/Location Due-date Action
BED003848 On-shelf Senior High School Section - Annex Library Available Put On Hold

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